Joe & The Juice

“…to be practical about a phenomenon as supposedly intuitive as Entrepreneurship, is almost impossible, without sacrificing every last drop of aspirational mysticism, excitement and motivation. Mads and Lars explain all aspects and considerations of a business in thorough and precise detail. If you read this book and add your own naive persistence, you will succeed. Moreover, funny enough I never really saw myself as an entrepreneur, having read ENTREPRENEUR, I now do, and I’m proud of it! – Thank you for that Mads & Lars!”

Kaspar Basse, founder and CEO of Joe & The Juice