Check how well your social media activity is performing

  • Adobe Analytics – tool for testing web content and more.
  • Google Analytics – free website that offers detailed statistics and analytics for websites.
  • Google Trends – program showing recent trends in a given period.
  • Monitorbacklinks – test the effectiveness of links on your website.
  • Optimizely – tool for testing various web strategies.
  • Search Metrics – content optimizing tool.
  • UsabilityHub – crowdsourcing app where people can test the user-friendliness of your website.