Portfolio News (EN)

CompareAsiaGroup rebrands to Hyphen Group

The rebranding is caused by impressive growth and the acquisition of Seedly in 2020

  • March 4, 2021

Talk about starting 2021 with a bang! The company just completed their rebranding from CompareAsiaGroup (CAG) to Hyphen Group. CAG started as a portfolio of financial comparison websites, and has later evolved into a comprehensive financial management platform offering comparison, content, community and membership services to their users, and SaaS services to their financial partners.

Hyphen refers to the deep connections the company builds between users and financial institutions through technology. The word “Hyphen” is derived from “under one” which represents the strong connection between the portfolio brands that all sit under the corporate brand: Hyphen Group.

Visit their new website to learn more about Hyphen Group and how they build the future of personal finance.