How It Works
Provenance collects, organizes, and verifies products as well as supply chain data, to prove (with 49 potential proof points) to end consumers how sustainable a certain product effectively is. The technology enables brands to address greenwashing concerns and communicate social & environmental impact with shoppers online and in physical stores. Provenance is already working with 150+ leading brands and retailers across food, beverage, beauty & fashion, including brands like Cult Beauty, Douglas, GANNI, Napolina, and Arla. The technology allows verifying sustainability claims and supply chain data through third-party proof. Provenance offers subscription services for enterprises, SMEs and retailer networks.