“To all the entrepreneurial minds out there: this book is a must read!”
Oliver Samwer, Founder and CEO of Rocket InternetLæs mere
”This book covers in depth how to build a company whether you are dreaming about starting a company, have already started or are running a larger organization.”
Peter Holten Muhlmann, founder and CEO of TrustpilotLæs mere
former Prime Minister of Denmark
"Becoming an entrepreneur is a great way to make a difference in the world, and this book shows you how."
Anders Fogh Rasmussen, founder and CEO of Rasmussen Global, former Secretary General of NATO and former Prime Minister of DenmarkLæs mere
Joe & The Juice
“...to be practical about a phenomenon as supposedly intuitive as Entrepreneurship, is almost impossible, without sacrificing every last drop of aspirational mysticism, excitement and motivation. Mads and Lars explain all aspects and considerations of a business in thorough and precise detail. If you read this book and add your own naive persistence, you will succeed. Moreover, funny enough I never really saw myself as an entrepreneur, having read ENTREPRENEUR, I now do, and I’m proud of it! - Thank you for that Mads & Lars!”
Kaspar Basse, founder and CEO of Joe & The JuiceLæs mere
“The book provides a comprehensive scope of practical decision-making tools and philsophies to overcome all the unavoidable obstacles and challenges every start-up founder faces on the journey. A must read for any aspiring entrepreneur.”
Mads Fibiger, CEO & co-founder of OrganicBasicsLæs mere
"Finally an entrepreneurship book that is based on first hand experiences! The reality of having a start-up is really captured here - from strategy to the 'street smarts' one accumulates along the way."
Sophie Trelles-Tvede, entrepreneur; winner of Forbes 30 under 30 Europe, winner of Nordic Business Forum 25 and Under in Northern EuropeLæs mere
Business and Financial Affairs
“This is an excellent book with lots of great hands-on advise for ambitious entrepreneurs. Very practical and highly recommendable.”
Brian Mikkelsen, former Danish Minister of Industry, Business and Financial AffairsLæs mere
The Danish Growth Fund
"It is surprising how much useful guidance and information, Lars and Mads have managed to squeeze into this book. I would definitely recommend it strongly to any ambitious entrepreneur.”
Christian Motzfeldt, CEO of The Danish Growth FundLæs mere
"A great practical guide by entrepreneurs for entrepreneurs on the power of execution, stamina and how to unlock the full potential of your ideas.”
Jimmy Maymann, entrepreneur, investor, and former CEO of Huffington PostLæs mere
"Entrepreneur is a great practical guide on how to build a Company and become inspired to make things happen, from guys who have done exactly that, many times over. You can learn to be an entrepreneur. You can have a go at making your dreams reality. You can learn a lot from this encouraging, fun and accessible book."
Hugo Burge, former CEO of Momondo GroupLæs mere
"Even though technology will keep changing the world, there is no certain recipe for success. All companies are unique and at the end of the day, it’s the entrepreneurial people behind the companies, their approach and leadership that makes the difference. Lars and Mads is an absolute stunner of a team giving hands-on and valuable advice allowing start-ups to leverage these into great opportunities."
Preben Damgaard, board member of the Danish Research and Development Ministry, former co-founder & CEO of Damgaard Data, former VP of MicrosoftLæs mere
“Entrepreneurs are essential for our world, as they develop new solutions to key problems. This books tells you how to be successful as an entrepreneur."
Taavi Roivas, former Prime Minister of Estonia and youngest Prime Minister in the EULæs mere