Our investment focus is technology and lifestyle companies, plus overlaps of the two. We are open to any tech idea with great market potential, and our view is this: If you are in a hot trend: Fine. But if you are in an emerging trend: Better. And if you invented it: Best!
Here are some examples of hot stuff:
Data sources, data security & communication tech
- Adaptive security architecture – Advanced software that not only aim to block hacker attacks with perimeter defense but which also detect and disable ongoing malware operations within the perimeter and may yet allow users access to the web.
- Zero-day vulnerability prevention – Software using AI or other means to detect or strip out malicious code before it can do any harm. Even if it cannot be tied to previous attacks.
- Ambient user experience – The ability to provide continuous and seamless user experience across devices. Can include augmented- and virtual reality
- Big data – The ‘mining’ and use of very large online data resources.
- Blockchain – Originally made for Bitcoin, a distributed consensus system, where no one person controls all the data. It can be used for anything requiring signatures or authentication, and it can eliminate use of many middlemen, from notaries to brokers and banks.
- Information of Everything – Software that combine and give meaning to vast amounts of online data from sensors and other sources, including mobile devices, consumer and home electronic devices, automobiles, wearables, health trackers and environmental devices. When the connections between people, processes and sensors become complex, it is sometimes referred to as the” device mesh”. It partly overlaps the Internet of Things.
- Internet of things (sensors and platforms) – Things that communicate online, often via Wi-Fi or Bluetooth.
- Low cost telecommunication solutions – cheap Internet and phone for emerging markets.
- Smartphone magic wand technologies – Your smartphone acting as a wireless controlling device such as a remote key, a remote control for your consumer electronics, etc.
Artificial Intelligence & Robotics
- Advanced Machine Learning – Using deep neural nets (DNNs) to create systems that can autonomously perceive and tackle the world.
- Artificial intelligence/deep learning – Software that can learn to do some things as if they had humanlike intelligence.
- RPA – Robotic Process Automation – Digital tools to automate none-psychical processes, such as document handling.
- Advanced System Architecture – This may use neuromorphic architectures including field-programmable gate arrays (FPGAs) to create systems that are ultra-fast and emulate the pattern recognition ability of the human brain.
- Collaborative robotics (cobots) – Robots that cooperate with people in flexible ways.
- Versatile robotics – Robots that can be used for anything and upgraded with software apps and spare parts.
- Reinforcement learning – Robots that learn by doing.
- LIDAR (Light Detection And Radar) – Systems that use multi-directional laser and visual detection for navigation.
- Telepresence – Using robots to enable a person to act virtually at a distance using human teleoperation.
- Drone autonomy and swarming – Enabling drones to work autonomously and in concert with each other.
- Drone/vehicle hybrids – Half car, half helicopter, but unmanned and with autopilot. Could be from tiny to a truck.
- Drone-facilitated close air support – Ground soldiers work closely and in real-time with a fleet of circling, armed drones.
Smart work & Living
- Autonomous agents and virtual personal assistants – Instead of juggling hundreds of websites and apps to gather information and plan your business and life, you become able to communicate with a single smart agent which has higher awareness of the available tools than you do, and which pulls it all together for you.
- Omni marketing tools – Software/online tools to integrate marketing over multiple channels.
- The Sharing Economy – Activating our unused hardware and work capacity.
- Smart homes – Homes that automatically optimize heat and light while providing smart security.
- Financial peer-to-peer services – Services that enable groups of users to join forces while lending or transacting financially, or which disintermediate traditional financial institutions in order to transact directly with each other.
- Blockchain – Technologies for cryptocurrencies and other financial uses.
- Online financial comparison and shopping – Typically, financial online services are offered for free against some information about the user. That information is used for offering very targeted premium services that are cheaper than normal because of low transaction costs.
- Wireless payment – Can include automated payment of all your goods when you leave a supermarket, wireless payments using smartcards or smartphones, etc.
- Automated fining and ticketing – Such as parking tickets
- Automated compensation claiming – For example for delayed airline flights
- AI-based screening of legal compensation – Intelligent screening of patent databases, court cases, etc.
New manufacturing methods
- 3D printing – Printing materials and web shops for 3D printed items.
- Nano technology – Building objects on the smallest scale.
Smart energy, resources & environmental solutions
- Enhanced energy storage technologies – For example improved lithium-ion batteries.
- Hyper filtration – recycling of sewage and cleaning of water.
- Mega scale desalination – Very cheap production of fresh water from salt water.
- New nuclear – A range of safe and compact nuclear technologies, including travelling wave, thorium and fusion.
- Cleantech – Urban transitions, sustainable production systems, decision metrics & finance, sustainable land use technologies, smart food packaging and waste management.
- MOOC’s and education apps – The education industry has taken on MOOC’s (Massive Open Online Courses) and continues to bring out more specialized and innovative learning technologies such as live classroom collaboration, thorough mutual student feedback and many more.
Entrepreneurs in the Nordics have produced a disproportional number of great, highly scalable lifestyle companies. Here are some examples of business areas we are looking for:
Retail & Delivery
- Share, care and save – Portals where you rent, borrow, recycle, swap or give away goods. These will become increasingly more targeted, creative and competitive in the booming consumer trend of thinking green and spending less.
- Sustainability & conscientious brands – Strategic partnerships between global brands and startups based on recycling and sustainability as core principles.
- Hybrid stores – Multi-purpose shops with retail spaces as well as restaurant, sport facilities, recreation etc. for a full experience and service.
- Specialized shops – Edgy shops with a unique trademark in either storytelling, scenography, VIP only, problem solving, sustainability, tailoring, multi-function purposes, curated shopping, lifestyle communities, workshop or school inside the store, homely surroundings or revitalizing a mammoth brand.
- Smart shops – Stores that offer interactive fitting rooms and shop windows, virtual walls, VR headsets for visualizing and designing a customized product, LED screens, POS-systems, digital integration between online and offline stock, payment apps, sounds and temperature variations marketing the product, cameras for sharing on social media, if the product looks good on you. The future shop is phygital – physical and digital.
- Subscription all-around-services – Flower bouquets, anniversary gifts, wine, coffee beans, chocolate etc. delivered on a regular basis for your home, office, partner or indisposed relations.
- Pick-up & delivery services – Free-to-consumer services providing drive-thru pick-up locations and SmartCentres for e-commerce and delivered products, including return shipping and retail sales boosting partnerships.
- Secondhand Fashion – Platforms that revitalize secondhand shopping of luxury goods by offering services like pick-up, authentication and quality tests, photos, styling, marketing and sale.
- Boat sharing – Scandinavia’s large concentration of private boats and a growing demand for sailing opportunities opens a potentially very profitable market for renting boats with or without a captain.
Cars, Bikes and Scooters
- Car-to-Car communication – Cars send warnings to each other and automatically avoid collisions and minimise or escape traffic congestion.
- Hybrid and smart cars – Tiny engines combined with batteries give great fuel economy, even with sports car acceleration. Smart means semi-automated to fully automated driving.
- Leasing anytime – Complete leasing contracts from sophisticated online platforms without sales representative or showroom involvement.
- Car sharing – Already numerous enterprises for car sharing will grow with even greener and cheaper business models.
- Bikes – High quality, personalized bikes with an individual design showing your personality and story. Also bikes for highly specified segments.
- eSport – No longer a shady subculture but a booming global phenomenon attracting investments in team development and dynamics, in-game data, commercial branding, fanbase, sponsorships and merchandise.
- Fitness virtual reality – Fitness devices training your muscles, reaction and balance through a gaming controller handlebar and a virtual reality headset offering total immersion, exercise, challenge and entertainment.
- Experience & Aesthetic food brands – Complete concepts that pull you into a universe through the content, service, packaging and surroundings.
- Social dinner – Services where you take part in a dinner at someone’s home or in a community house with friends, relations or strangers for a small fee or by contributing your labor for a free meal – prepare, share and relationship building.
- Grocery online shopping – With optimized logistics, availability, varied assortment, competitive pricing and focus on freshness, the relatively low online grocery sale has enormous potential and will boost considerably.
Apps & Communities
- Virtual communities – Even more online forums to share and interact on a personal interest in e.g. a sport, adventure, hobby or inclination, as well as being a market place for new or recycled goods, services etc.
- Ratings, Warnings & Comparisons – The individual consumer’s request for knowledge and security through other people’s product opinion will see more recommendation sites.