BELLABEAT

Founded in 2014, Bellabeat is a US wearable tech producer and brand based in San Francisco, California. With their holistic approach their products are designed to motivate and guide women to better health.

INSPIRED BY NATURE.

Their core assortment includes a skin touching leaf flip, necklace or bracelet that tracks activity, meditation and sleep, predicts stress and monitors the reproductive cycle. Inspired by nature and holistic approach to medicine they decided to do more than just develop technology for tracking health

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TRACKS ACTIVITY, MEDITATION AND SLEEP & PREDICTS STRESS.

Their core assortment includes a skin touching leaf (clip, necklace or bracelet) that tracks activity, meditation and sleep, predicts stress and monitors the reproductive cycle. Inspired by nature and holistic approach to medicine they decided to do more than just develop technology for tracking health. They want to create a brand that inspires women to become the best version of themselves and empower them with knowledge about their bodies and health. Bellabeat was built on the belief that inspiration has incredible power to change people’s lives. They aim to inspire others through design, technology and branding. Inspire people to be healthier, happier and more conscious.

Nordic Eye really takes the ‘smart money’ concept to a new level. Our relationship with them is incredible - they’re the first people we call when we need help, and they always prioritize us, no matter what. Their experience and entrepreneurial drive have helped us pivot to a subscription model, raise funds and meet new partners, and has been worth so much more to us than just their investment.

- SANDRO MUR, CO-FOUNDER & CEO

2022 INVENTION OF THE YEAR.

TIME Magazine has rewarded Bellabeats’ IVY the title of being one of the top inventions of 2022. The list includes everything from new technology hearing aids to a remote control that doesn’t use batteries.

Nordic Eye unicorn, Bellabeat bursts out again, as expected. Their launch of the product IVY in the beginning of 2022, introduced new health-tracking technologies, and now it’s ranked invention of the year.

We and the Bellabeat team are appreciative that the IVY technology is being honored by such a respected magazine and look forward to what that will mean in 2023.

THEIR BELIEFS.

They believe that inspired people go on to achieve the best possible life for themselves and continue to inspire others, creating a chain reaction.

Femtech smart jewelry E-commerce business that sells subscriptions for women, mainly in North America, combined with small hardware jewelry. The chosen piece of jewelry measures and tracks your heartbeat, sleep, and water consumption among other data.
Bellabeat has gone from a valuation of USD33m to almost USD300m in the 2.5 years as we have been part of the board and played a very active role.

Nordic Eye has played a very active role with the two founders Sandro and Urska in Scaling Bellabeat to the huge success Bellabeat is today. +2 mill users and 100% growth in the last years have been secured, and Nordic Eye has helped with structuring, fundraising, hiring, and lots of other things in Bellabeat plus of course the board role we play.

Peter Warnøe, Founder & Partner at Nordic Eye