PEAK21

Peak21 is a roll-up e-commerce company acquiring and growing D2C brands with proven traction and scalability. Peak21 plans to buy and build unique brands with modern and high-quality products in the US, Asia and Europe over the next three years until 2024, targeting $100m in EBIT. Peak21 is built by two very experienced founders who share experience at Rocket Internet, McKinsey, and Lazada.

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influencer deals closed per year

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$ in sales scaled until today

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shipped units per month

THEIR MISSION.

The acquisition strategy is to acquire ecommerce business with proven traction with a unique brand image and strong scalability. Each of these brands is complemented with selected bolt-on acquisitions, to create a large e-commerce conglomerate in the niche. The focus on one specific e-commerce niche allows for synergies and improved economics. Both founders have previous e-commerce scaling capabilities and ensure operational continuity of the business with strong seller incentive structures.

One of their investments is Nutrition Kitchen, that provide healthy prepared meals, with many dietary options. It includes high-quality ingredients and recipies, that are rich in greens, protein & vitamins.

MARKETING.

Influencer marketing is one of Peak21’s core marketing capabilities, and their team has mastered this discipline among the best and brightest. Both founders have worked with micro and macro influencers at scale. Peak21 is developing proprietary tech to manage influencers at scale and has built out processes, systems, and scale campaigns across thousands of influencers. They already have access to triple-A influencers, thanks to the existing portfolio.

One of their investments is Know Beauty by actor and influencer Vanessa Hudgens. This brings significant media attention and many marketing possibilities.

"WE EXPERIENCED FIRST-HAND WHAT CAN GO WRONG IN SUPPLY CHAIN AND LEARNED FROM OUR MISTAKES IN THE EARLY DAYS. WE ASSEMBLED A WORLD-CLASS SOURCING TEAM SITTING IN HONG KONG WITH MORE THAN 30 YEARS OF EXPERIENCE IN COMPANIES LIKE LI & FUNG AND GAP AND HAVE A RELIABLE NETWORK OF MANUFACTURERS. ON TOP OF THAT WE SPEAK ALL THE LOCAL LANGUAGES OF OUR MAIN MARKETS, INCLUDING MANDARIN AND HINDI."

- ROMAN KHAN, PRESIDENT AND CO-FOUNDER

International approach

In an increasingly interconnected world, companies are continually striving to expand their horizons and tap into new markets. With Peak21’s headquarters strategically positioned in both the United States and China, they have managed to establish an impressive global footprint that truly sets them apart.
And with a remarkable production capacity, the company manages to ship over 500,000 units each month, showcasing its ability to meet the demands of a diverse and ever-expanding customer base.
But it doesn’t stop at production and shipping. This company understands the importance of establishing a physical presence in the markets it serves. Leveraging its strong international network, the company has successfully entered the retail landscapes of more than 30 countries.
This ambitious international strategy is a testament to the company’s adaptability in a ever-changing global world.