Mid August 2021 Nordic Eye signed a new investment in US-based AlphaPaw – a DTC pet brand that has grown revenue from $0 to +$30m, in just 3 years. AlphaPaw is no ordinary DTC pet brand. With headquarters in Austin,TX with fulfillment centers on East and West coast, and a Founder known by Nordic Eye for years. The company represents the largest pet community globally with +6 million followers, to whom AlphaPaw nurse a long-term valuable relationship – a task that traditional billion-dollar brick-and-mortar pet retailers have failed in. With products ranging from dog-ramps to consumables and accessories, AlphaPaw is making it more convenient than ever to own and care for a beloved pet.

With an extensive SoMe presence, a team of eCommerce Olympic champions, and a modern integrated supply chain, we expect the company to reach the +$100m revenue mark in the forthcoming year as AlphaPaw expands sales to both Europe and Asia.