20. August 2021

New Nordic Eye investment – AlphaPaw

Nordic Eye invest in US-based Pet-brand, AlphaPaw

Mid August 2021 Nordic Eye signed a new investment in US-based AlphaPaw – a DTC pet brand that has grown revenue from $0 to +$30m, in just 3 years. AlphaPaw is no ordinary DTC pet brand. With headquarters in Austin,TX with fulfillment centers on East and West coast, and a Founder known by Nordic Eye for years. The company represents the largest pet community globally with +6 million followers, to whom AlphaPaw nurse a long-term valuable relationship – a task that traditional billion-dollar brick-and-mortar pet retailers have failed in. With products ranging from dog-ramps to consumables and accessories, AlphaPaw is making it more convenient than ever to own and care for a beloved pet.

With an extensive SoMe presence, a team of eCommerce Olympic champions, and a modern integrated supply chain, we expect the company to reach the +$100m revenue mark in the forthcoming year as AlphaPaw expands sales to both Europe and Asia.

Big on social media

AlphaPaw is the organization behind the profile “Golden Retrievers” on instagram. A profile with + 2million followers.The Instagram profile will be a significant marketing tool, and a great way to sell their products. We see great potential in AlphaPaw, and we will follow their journey closely.