Stuck at home in 2020 and 2021, people began to adopt pets like crazy, which led to new trends in the startup business. As people adopted more and more pets, Investors in startup companies adopted a new view on the pet industry – an industry with great value. The growing “pet” trends also extends to a general incresement of money spent on the pets being adopted. Products such as clothes, vitamins, diffusers and ramps for pets have all become really popular, and given the lifespam of a pet, investors and venture capital has seen new opportunities in the market. This is where AlphaPaw enters the picture.